Welcome to Stella Lumina

I’m Stella Ahyeon, a Korean American creative with 7 years of photography experience, 4 years in marketing, and a recent move from Florida to Austin. As a first-generation Korean American, I grew up observing my surroundings closely—having to learn English and adapt to a new environment while my parents, who are non-English speakers, navigated life in their own way. This made me resourceful and creative in finding solutions to everyday challenges. I’ve learned from my parents’ business mistakes, worked through school, and studied arts, sciences, and business. I believe in the power of leadership and the importance of lifelong learning—knowing that the right guidance, mindset, and resources take time to build. Currently, I’m exploring AI integration, B2B environments, and digital marketing strategies as I navigate the creative industry as a woman minority. I’m passionate about empowering individuals to chase their dreams with grit, while recognizing that support and guidance are essential. As a visual director, I aim to leave a legacy by paving the way for women minority entrepreneurs in the creative field.